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The Benefits of Reflection

by Khaiersta English
As a designer with 20+ years of experience handling client projects, I can say with certainty that the creation of brand assets, campaigns, taglines and visual designs all benefit from time for reflection. Time to step away from the work you’re considering has a way of changing its shape. Things can look different after only...
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Five UX Design Books to Add to Your Reading List

by Khaiersta English
In the world of user experience design, there are many approaches to solving design problems. Depending on how you gained your education and experience in the field, you may prefer one approach or another. I find it is helpful to read about other people’s experiences and approaches to solving design problems. Often, opportunities present themselves...
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Understanding Emotional Design

by Khaiersta English
Emotions play a crucial role in how we understand and experience the world. For generations scientists, psychologists and designers have worked to capture the essence of human emotion and various ways to appeal to it. Don Norman, author of Emotional Design made some valuable observations, which every designer should be familiar with. Where cognitive science...