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How brands use social media to connect with customers — with Pratima Manga
Social Media is a tool that helps us connect to the world around us. While it originally started to help us share information with our close circles, we can now use it to feel a connection with celebrities, influencers and our favorite brands. Instead of relying on catalogs, advertisements and visually appealing store fronts,...

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Your Site’s Aesthetic is More Important Than You Think — Here’s Why:
Aesthetics can be incorporated into every part of our lives. Our homes, our wardrobes and even phones can be customizable to make them more appealing and personalized. While we as individuals use aesthetics to customize our own lives, UX designers can use them to make their pages more visually attractive and to promote their brand’s...

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Spotify Vs. Apple Music: Whose UI is Best?
by Sara Hamidi
The rivalry between Apple Music and Spotify is a battle that music-lovers fight about everyday, but what exactly makes these two music streaming platforms so powerful, yet so different? One of the key differences between these two platforms is the music player interface itself. While Spotify utilizes a dark background, Apple music goes with an...

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Meet the Flower Press Creative Studio Interns
by Sandhya Iyer
Anna Barnett Anna is a 2020 graduate from Indiana University, where she studied public relations with concentrations in crisis communications and graphic design and also minored in Spanish. She’s originally from Westfield, IN. Which part of this internship are you most excited about? I am looking forward to both building a social media strategy for...

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The role UX designers can play in preventing climate change
As our Earth becomes increasingly more affected by climate change, there is a greater need for us as humans to become involved and act quickly. With research predicting we don’t have much more than a decade to drastically change our relationship with our planet, it is not enough to change as individuals. We also need...

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Why Psychology is a Vital Tool for UX Designers
by Sara Hamidi
One of the most important aspects of the design thinking process is the designers’ ability to empathize with users of their products. Without the keen ability to understand the user’s emotions, desires, and concerns, it’s difficult for designers to be successful. As a result, psychology is a highly relevant, yet overlooked field that can be...