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Posted on April 1, 2022

Website Accessibility: What it is, Why it’s important, and How to do it

by Amy King
Reaching people where they are at and through accessible channels has never been so important for businesses and organizations. The shift to online commerce and information has made it necessary that every store, service, and nonprofit, no matter how small, have an online presence. With more people shopping, working, and learning from home than ever,...
AccessibilityDesignWebsites
Posted on March 13, 2022

AR and customer experience: Warby Parker and Zenni Optical

by Amy King
Our final case study about how emerging augmented reality technologies affect the customer shopping experience focuses on eyeglass companies Warby Parker and Zenni Optical. Each retailer offers an option to virtually try on glasses. This helps shoppers determine which frames suit them without visiting a store.  Zenni Optical Zenni’s website displays a “Try On” option...
ARMobileUXWebsites
Posted on February 19, 2022

AR and customer experience: CB2

by Amy King
Continuing our series on augmented reality and its impact on how people are shopping, we now look at CB2 furniture. CB2’s AR works on selected items in its inventory and allows the customer to preview a piece of furniture in their space, an ability that more than 57% of those who had experienced AR requested....
ARMobileUXWebsites
Posted on February 10, 2022February 10, 2022

AR and customer experience: Benjamin Moore

by Amy King
In a previous post, we discussed AR and its potential to create entirely new shopping habits. For our first case study, we will discuss how paint companies like Benjamin Moore have utilized AR so that customers can virtually test different colors of paint in their homes and offices, making endless trips to the store for...

“It is much more relaxing to flip through (color decks) this way than standing in the store.”

Customer experience So, how does the Color Portfolio app impact the customer experience? As one reviewer pointed out, it allows customers to test and match multiple colors in their spaces, leading to a more informed purchase decision: “It is a bit clunky to use at first but once you figure it out it’s a great...
ARMobileUXWebsites
Posted on January 25, 2022January 25, 2022

How AR is impacting consumer shopping habits

by Amy King
Reaching consumers wherever they happen to be has been more important than ever in recent years. While online shopping has grown exponentially over the past decade, returns and negative reviews have followed suit—presenting a product accurately online has its limitations. Enter Augmented Reality, a way to test how a product will work on your walls,...
ARMobileUXWebsites
Posted on January 12, 2022

by Sara Hamidi
The rapid development of new technologies has inevitably caused major shifts in the needs and desires of users, pushing UI designers to continue keeping up with these changes. Here are some increasingly popular design trends to update you on the latest trends:  Image courtesy of UX Collective Glassmorphism/Background Blur Glass-inspired effects have been appearing more...

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WebDOTPage is an online monthly magazine offering design techniques, strategies and inspiration for those who love the web. WebDOTPage is a collaboration between a group of designers and developers who have been around to watch the state of the web evolve over the past 20+ years.

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