Brand New Corporate Identity Work

Recently, while browsing the web for logo inspiration, I stumbled upon Brand New, an online archive displaying and offering opinions on corporate and brand identity work. Written and edited by Armin Vit, co-founder of the graphic design firm UnderConsideration, Brand New covers redesigns of various products and organizations across the world. You can explore by industry, tag, project type, and editorial category. Personally, I find these projects fascinating; seeing how brands change the identity of their business through the years. If you’re in the process of a brand update or refresh, you will definitely find inspiration here! Go ahead, make my day!


Image Source: Personal screenshot from