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Skills Every Budding UX Designer Should Have

by Sandhya Iyer
UX design is a field that’s always changing — the tools and softwares used, the guidelines for effective design, needs of consumers and clients — so in order for designers to build the best user experience, their “skill Rolodex” constantly needs to be up-to-date. Here are the current top skills all designers should know or...
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Improving UX Design with AI

by Sandhya Iyer
Artificial intelligence has been the biggest tech buzzword of the last few years. The idea of AI sometimes is daunting and reminiscent of science fiction, but it’s rapidly becoming integrated into different products and into the daily lives of many people. The more obvious examples of AI include Amazon’s Alexa, Apple’s Siri, Google Home and...
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Increasing Diversity in Design

by Sandhya Iyer
Design, specifically UX and UI, lies at the intersection of understanding people, technology and branding. You can’t build effective, easy-to-use products and platforms without connecting with the end-user and understanding their needs, desires and pain points. So, technically, the more diverse a design team is — with regards to gender, race, thought, experiences, abilities and...
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Designing for Accessibility

by Sandhya Iyer
The Interaction Design Foundation succinctly summarizes the importance of accessible design: “A design is only useful if it’s accessible to the user: any user, anywhere, anytime.” People often think the need for accessibility is only targeted at people with disabilities, but really, it’s just about making sure that anyone can understand, interact with and contribute...
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Dos and Don’ts for Designing a Stand-out Resume

by Sandhya Iyer
The most important thing about a resume, is, of course, the content — education, experiences, activities and skills. But another crucial element to a resume, often overlooked, is its layout and design. Well-designed resumes are critical not only because they look different and stand out, but also because they make it easier for recruiters to...
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Article.com Streamlines Login/Registration Experience

by Sandhya Iyer
The best changes to UX are those that satisfy needs you don’t even realize you have. Nearly every site you visit to purchase a product or read a few articles requires you to login to or create an account. But most login and registration experiences are over-complicated, with multiple options and the sign in versus...
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How to Calculate Design ROI

by Sandhya Iyer
It’s widely known that design-forward companies perform better than their counterparts, generating nearly 32% more revenue than companies where design takes a backseat. But why? The direct correlation between UX and revenue generation still isn’t clear to most executives. Here are some tips that will help you effectively communicate the importance of your design work...
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Designing Against Misinformation

by Sandhya Iyer
With our current 24/7 news cycle, we’re subject to new information from publications and across social media platforms nearly every second of the day. It’s overwhelming to begin with, but it becomes even worse when you have to sort through fake news as well, something most people didn’t realize was so prominent until the 2016...