ARDesignMobile

AR and customer experience: Fountainhead Gallery

Amy King
We are revisiting our Augmented Reality and Customer Experience series to explore how AR can impact selecting artwork for purchase. Seattle’s Fountainhead Gallery has partnered with Art Storefronts to offer live previews of how the artwork on their website will look in your home. Art Storefronts’ AR tool works seamlessly through the Fountainhead Gallery website...

Conclusion Fountainhead Gallery’s use of the Art Storefront AR tool is just one more way augmented reality is helping consumers make informed decisions without seeing the physical object of interest. Allowing customers to virtually preview art in their homes decreases the chances of selecting a piece from a gallery that is the wrong size, color,...
ARMobileUXWebsites

AR and customer experience: CB2

Amy King
Continuing our series on augmented reality and its impact on how people are shopping, we now look at CB2 furniture. CB2’s AR works on selected items in its inventory and allows the customer to preview a piece of furniture in their space, an ability that more than 57% of those who had experienced AR requested....
ARMobileUXWebsites

AR and customer experience: Benjamin Moore

Amy King
In a previous post, we discussed AR and its potential to create entirely new shopping habits. For our first case study, we will discuss how paint companies like Benjamin Moore have utilized AR so that customers can virtually test different colors of paint in their homes and offices, making endless trips to the store for...

Customer experience So, how does the Color Portfolio app impact the customer experience? As one reviewer pointed out, it allows customers to test and match multiple colors in their spaces, leading to a more informed purchase decision: “It is a bit clunky to use at first but once you figure it out it’s a great...