Understanding Emotional Design

Emotions play a crucial role in how we understand and experience the world. For generations scientists, psychologists and designers have worked to capture the essence of human emotion and various ways to appeal to it. Don Norman, author of Emotional Design made some valuable observations, which every designer should be familiar with. Where cognitive science...

Five UX Design Books to Add to Your Reading List

In the world of user experience design, there are many approaches to solving design problems. Depending on how you gained your education and experience in the field, you may prefer one approach or another. I find it is helpful to read about other people’s experiences and approaches to solving design problems. Often, opportunities present themselves...

Designing Better Forms, A Top 10 Guide

In digital product design, forms are a necessary evil. Whether you’re designing a registration flow, checkout experience or settings page, forms allow you to collect data from the end-user. There are fundamental best-practices you can use when putting forms together, which will help users process requests more quickly, increase data entry accuracy and increase your...

The Benefits of Reflection

As a designer with 20+ years of experience handling client projects, I can say with certainty that the creation of brand assets, campaigns, taglines and visual designs all benefit from time for reflection. Time to step away from the work you’re considering has a way of changing its shape. Things can look different after only...

SVGs: Vectors for the Web

When working on visual design for the web, choosing the correct image format is essential.  The rise of responsive design, mobile devices, and high-pixel-density displays have made this process trickier than ever. When working with photography, and 3D imagery, JPGs and PNGs are still the best formats to use. Saving images up for 2x to...

How to Export SVGs for the Web from Illustrator

Adobe Illustrator is by far the most established, and popular Illustration tool in the design community. But until recently, it had a major shortcoming when exporting SVGs (Scalable Vector Graphics) cleanly for the web. Now, Adobe has upped its game by adding a clean, export function targeted at the web. Please note: there are actually...