Web Accessibility: Why it matters

Why should you make your website accessible? According to the CDC, 26% of Americans (61 million) have a disability and over 20% of the population is over 55 years of age and may have similar access issues. Making your website easy to access, navigate, and read helps to reach these segments of the population. A...

AR and customer experience: CB2

Continuing our series on augmented reality and its impact on how people are shopping, we now look at CB2 furniture. CB2’s AR works on selected items in its inventory and allows the customer to preview a piece of furniture in their space, an ability that more than 57% of those who had experienced AR requested....

AR and customer experience: Benjamin Moore

In a previous post, we discussed AR and its potential to create entirely new shopping habits. For our first case study, we will discuss how paint companies like Benjamin Moore have utilized AR so that customers can virtually test different colors of paint in their homes and offices, making endless trips to the store for...

Customer experience So, how does the Color Portfolio app impact the customer experience? As one reviewer pointed out, it allows customers to test and match multiple colors in their spaces, leading to a more informed purchase decision: “It is a bit clunky to use at first but once you figure it out it’s a great...

Virtual Reality is changing how people interact — here’s how:

Technology is continuing to improve its functionality and accessibility, as businesses across the world are simultaneously learning how their employees can work together productively without having a formal office pace. At the intersection of these two trends sits Virtual Reality. VR uses computer technology to create an interactive environment that immerses users with simulated visuals...

5 Top UI/UX Trends for 2021

The field of UX is constantly changing, and we should expect nothing less in 2021. Here are five of the top design trends you should keep an eye out for (and look to implement) this year: 1) Motion Graphics — Animated elements on both mobile and desktop apps engage the user so much more than...

Improving UX Design with AI

Artificial intelligence has been the biggest tech buzzword of the last few years. The idea of AI sometimes is daunting and reminiscent of science fiction, but it’s rapidly becoming integrated into different products and into the daily lives of many people. The more obvious examples of AI include Amazon’s Alexa, Apple’s Siri, Google Home and...