Increasing Diversity in Design

Design, specifically UX and UI, lies at the intersection of understanding people, technology and branding. You can’t build effective, easy-to-use products and platforms without connecting with the end-user and understanding their needs, desires and pain points. So, technically, the more diverse a design team is — with regards to gender, race, thought, experiences, abilities and...

Designing for Accessibility

The Interaction Design Foundation succinctly summarizes the importance of accessible design: “A design is only useful if it’s accessible to the user: any user, anywhere, anytime.” People often think the need for accessibility is only targeted at people with disabilities, but really, it’s just about making sure that anyone can understand, interact with and contribute...

Article.com Streamlines Login/Registration Experience

The best changes to UX are those that satisfy needs you don’t even realize you have. Nearly every site you visit to purchase a product or read a few articles requires you to login to or create an account. But most login and registration experiences are over-complicated, with multiple options and the sign in versus...

Designing Against Misinformation

With our current 24/7 news cycle, we’re subject to new information from publications and across social media platforms nearly every second of the day. It’s overwhelming to begin with, but it becomes even worse when you have to sort through fake news as well, something most people didn’t realize was so prominent until the 2016...

5 Tips to Stand Out in the Competitive Online Shopping Sphere

Due to lockdown restrictions, many people have shopped online more in the last few months than they have their whole lives. But even during non-pandemic times, the ease and convenience of online shopping is often just too good to give up — does anyone really like to scavenge through clothing racks or wait in line...

Gamification in Design

Today, the gaming industry in the United States and across the world is a multi-billion dollar industry. There are conferences, competitions, and communities everywhere you look. From Mario Kart to Fortnite, the global interest in games is obvious and intriguing. Given the stunning success of this hobby, how can other industries model the same? How...

Visual Regression Testing: Automate UI QA

If you are a designer for the web, you may, or may not work directly with engineers who implement your designs. If you do, you know that things can change. CSS classes can be disrupted and shift alignment. Font sizes, colors, and positioning can change as new elements are added. In the past, the only...

A UX Lesson From Coffee

“Most people make the mistake of thinking design is what it looks like.” Steve Jobs once quipped, “People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how...

What Does Simple Really Mean?

Simple is a popular word in the design world. But, what does it actually mean? What do clients mean when they request simple interfaces? What do users mean when they say they like how simple an app is? With a word used as commonly as this one, it’s important to have some standard definition and...