AR and customer experience: Warby Parker and Zenni Optical

Our final case study about how emerging augmented reality technologies affect the customer shopping experience focuses on eyeglass companies Warby Parker and Zenni Optical. Each retailer offers an option to virtually try on glasses. This helps shoppers determine which frames suit them without visiting a store.  Zenni Optical Zenni’s website displays a “Try On” option...

AR and customer experience: CB2

Continuing our series on augmented reality and its impact on how people are shopping, we now look at CB2 furniture. CB2’s AR works on selected items in its inventory and allows the customer to preview a piece of furniture in their space, an ability that more than 57% of those who had experienced AR requested....

AR and customer experience: Benjamin Moore

In a previous post, we discussed AR and its potential to create entirely new shopping habits. For our first case study, we will discuss how paint companies like Benjamin Moore have utilized AR so that customers can virtually test different colors of paint in their homes and offices, making endless trips to the store for...

“It is much more relaxing to flip through (color decks) this way than standing in the store.”

Customer experience So, how does the Color Portfolio app impact the customer experience? As one reviewer pointed out, it allows customers to test and match multiple colors in their spaces, leading to a more informed purchase decision: “It is a bit clunky to use at first but once you figure it out it’s a great...

How AR is impacting consumer shopping habits

Reaching consumers wherever they happen to be has been more important than ever in recent years. While online shopping has grown exponentially over the past decade, returns and negative reviews have followed suit—presenting a product accurately online has its limitations. Enter Augmented Reality, a way to test how a product will work on your walls,...

Virtual Reality is changing how people interact — here’s how:

Technology is continuing to improve its functionality and accessibility, as businesses across the world are simultaneously learning how their employees can work together productively without having a formal office pace. At the intersection of these two trends sits Virtual Reality. VR uses computer technology to create an interactive environment that immerses users with simulated visuals...

Could inefficient UX be better for company profits?

A few years ago I created a free account on Spotify. Although the free version of this streaming service does have ads, I was often given the option to watch a 30-second advertisement in order to receive 30 minutes of uninterrupted listening — for a while, that was fine with me. However, after using the...

The different user experiences among streaming services

Streaming services have changed the world of entertainment by giving viewers more freedom than ever before. People are able to buy a subscription and watch what they want, when they want to and often without commercials or other advertisements. That being said, the basic concept of a streaming service is pretty simple. So what features...

The Issues With Instagram’s New User Interface

As technology advances and social media continues to evolve, platforms are constantly adding features and changing up their user interfaces to adhere to the needs and desires of their stakeholders. However, society tends to resist change, and Instagram’s new shopping feature has faced a lot of backlash from its users.  Prior to the addition of...

How To Start Your UX Portfolio

When you are trying to look for an opportunity as a UX designer, whether it be an internship or a job, it is important to provide the employer with a portfolio full of your previous work so that they are able to gain insight into your style, strengths and weaknesses, and overall skill set. Having...

Design Processes Go Beyond “User-Centered Design”

In the field of UX, the most popular and commonly used design approach is “User-Centered Design.” However, there are a variety of different design approaches that have risen in recent years, such as “Value-Sensitive Design” and “More-than-Human Design.” Each of these approaches are beneficial for a variety of different purposes, but in order to be...

Spotify Vs. Apple Music: Whose UI is Best?

The rivalry between Apple Music and Spotify is a battle that music-lovers fight about everyday, but what exactly makes these two music streaming platforms so powerful, yet so different?  One of the key differences between these two platforms is the music player interface itself. While Spotify utilizes a dark background, Apple music goes with an...

Why Psychology is a Vital Tool for UX Designers

One of the most important aspects of the design thinking process is the designers’ ability to empathize with users of their products. Without the keen ability to understand the user’s emotions, desires, and concerns, it’s difficult for designers to be successful. As a result, psychology is a highly relevant, yet overlooked field that can be...

5 Top UI/UX Trends for 2021

The field of UX is constantly changing, and we should expect nothing less in 2021. Here are five of the top design trends you should keep an eye out for (and look to implement) this year: 1) Motion Graphics — Animated elements on both mobile and desktop apps engage the user so much more than...

Skills Every Budding UX Designer Should Have

UX design is a field that’s always changing — the tools and softwares used, the guidelines for effective design, needs of consumers and clients — so in order for designers to build the best user experience, their “skill Rolodex” constantly needs to be up-to-date. Here are the current top skills all designers should know or...

Improving UX Design with AI

Artificial intelligence has been the biggest tech buzzword of the last few years. The idea of AI sometimes is daunting and reminiscent of science fiction, but it’s rapidly becoming integrated into different products and into the daily lives of many people. The more obvious examples of AI include Amazon’s Alexa, Apple’s Siri, Google Home and...

Increasing Diversity in Design

Design, specifically UX and UI, lies at the intersection of understanding people, technology and branding. You can’t build effective, easy-to-use products and platforms without connecting with the end-user and understanding their needs, desires and pain points. So, technically, the more diverse a design team is — with regards to gender, race, thought, experiences, abilities and...