Make Categories: UX

Our final case study about how emerging augmented reality technologies affect the customer shopping experience focuses on eyeglass companies Warby Parker and Zenni Optical. Each retailer offers an option to virtually try on glasses. This helps shoppers determine which frames suit them without visiting a store. Zenni Optical Zenni’s website displays a “Try On” option...

AR Mobile UX Websites

AR and customer experience: CB2

February 19, 2022

February 10, 2022May 18, 2022

Continuing our series on augmented reality and its impact on how people are shopping, we now look at CB2 furniture. CB2’s AR works on selected items in its inventory and allows the customer to preview a piece of furniture in their space, an ability that more than 57% of those who had experienced AR requested....

AR Mobile UX Websites

AR and customer experience: Benjamin Moore

January 25, 2022January 25, 2022

In a previous post, we discussed AR and its potential to create entirely new shopping habits. For our first case study, we will discuss how paint companies like Benjamin Moore have utilized AR so that customers can virtually test different colors of paint in their homes and offices, making endless trips to the store for...

Customer experience So, how does the Color Portfolio app impact the customer experience? As one reviewer pointed out, it allows customers to test and match multiple colors in their spaces, leading to a more informed purchase decision: “It is a bit clunky to use at first but once you figure it out it’s a great...

AR Mobile UX Websites

How AR is impacting consumer shopping habits

Reaching consumers wherever they happen to be has been more important than ever in recent years. While online shopping has grown exponentially over the past decade, returns and negative reviews have followed suit—presenting a product accurately online has its limitations. Enter Augmented Reality, a way to test how a product will work on your walls,...

Design Responsive UX Work Process

Virtual Reality is changing how people interact — here’s how:

June 20, 2021

Technology is continuing to improve its functionality and accessibility, as businesses across the world are simultaneously learning how their employees can work together productively without having a formal office pace. At the intersection of these two trends sits Virtual Reality. VR uses computer technology to create an interactive environment that immerses users with simulated visuals...

Design UX

Could inefficient UX be better for company profits?

May 24, 2021

A few years ago I created a free account on Spotify. Although the free version of this streaming service does have ads, I was often given the option to watch a 30-second advertisement in order to receive 30 minutes of uninterrupted listening — for a while, that was fine with me. However, after using the...

Design Responsive UX

The different user experiences among streaming services

May 13, 2021

Streaming services have changed the world of entertainment by giving viewers more freedom than ever before. People are able to buy a subscription and watch what they want, when they want to and often without commercials or other advertisements. That being said, the basic concept of a streaming service is pretty simple. So what features...

Mobile UX Websites

Will in-person shopping continue with the rise of technology?

April 20, 2021

I remember going to the mall was an event when I was growing up; whether I was with my mom and sister or had just been dropped off with a group of friends, it was always a fun way to spend an afternoon. With the decline of brick-and-mortar stores and the rise of online shopping,...

Design Mobile UX Websites

The Issues With Instagram’s New User Interface

April 20, 2021

As technology advances and social media continues to evolve, platforms are constantly adding features and changing up their user interfaces to adhere to the needs and desires of their stakeholders. However, society tends to resist change, and Instagram’s new shopping feature has faced a lot of backlash from its users. Prior to the addition of...

Design UX Work Process

How To Start Your UX Portfolio

March 22, 2021

When you are trying to look for an opportunity as a UX designer, whether it be an internship or a job, it is important to provide the employer with a portfolio full of your previous work so that they are able to gain insight into your style, strengths and weaknesses, and overall skill set. Having...

Design UX Work Process

Design Processes Go Beyond “User-Centered Design”

March 9, 2021

In the field of UX, the most popular and commonly used design approach is “User-Centered Design.” However, there are a variety of different design approaches that have risen in recent years, such as “Value-Sensitive Design” and “More-than-Human Design.” Each of these approaches are beneficial for a variety of different purposes, but in order to be...

Design UX Websites Work Process

Your Site’s Aesthetic is More Important Than You Think — Here’s Why:

February 22, 2021

Aesthetics can be incorporated into every part of our lives. Our homes, our wardrobes and even phones can be customizable to make them more appealing and personalized. While we as individuals use aesthetics to customize our own lives, UX designers can use them to make their pages more visually attractive and to promote their brand’s...

Design Mobile UX Websites

Spotify Vs. Apple Music: Whose UI is Best?

February 15, 2021

The rivalry between Apple Music and Spotify is a battle that music-lovers fight about everyday, but what exactly makes these two music streaming platforms so powerful, yet so different? One of the key differences between these two platforms is the music player interface itself. While Spotify utilizes a dark background, Apple music goes with an...

Design UX Work Process

Why Psychology is a Vital Tool for UX Designers

February 3, 2021

January 28, 2021January 28, 2021

One of the most important aspects of the design thinking process is the designers’ ability to empathize with users of their products. Without the keen ability to understand the user’s emotions, desires, and concerns, it’s difficult for designers to be successful. As a result, psychology is a highly relevant, yet overlooked field that can be...

Design Mobile UX Websites

Tik Tok’s Raging Success Should be Attributed to its User Experience

If you’re anything like me, you’re able to scroll through TikTok for hours at a time without even realizing it. The social media platform allows users to edit, upload, and watch short videos on just about any topic and has gained widespread popularity over the past year, especially during the COVID-19 pandemic, which has left...

Design UX

5 Top UI/UX Trends for 2021

January 8, 2021

The field of UX is constantly changing, and we should expect nothing less in 2021. Here are five of the top design trends you should keep an eye out for (and look to implement) this year: 1) Motion Graphics — Animated elements on both mobile and desktop apps engage the user so much more than...

Design UX Work Process

Designing at an agency v. in-house — what’s the difference?

October 29, 2020

As with many other industries, there are two broad paths UX designers can pursue — either working as part of a design team in a company or as a designer at an agency. Many professionals work in both environments over the course of their careers, and while there’s no right or wrong option, they both...

Design UX Work Process

Skills Every Budding UX Designer Should Have

October 19, 2020

UX design is a field that’s always changing — the tools and softwares used, the guidelines for effective design, needs of consumers and clients — so in order for designers to build the best user experience, their “skill Rolodex” constantly needs to be up-to-date. Here are the current top skills all designers should know or...

UX Work Process

Improving UX Design with AI

October 5, 2020