AR and customer experience: CB2

Continuing our series on augmented reality and its impact on how people are shopping, we now look at CB2 furniture. CB2’s AR works on selected items in its inventory and allows the customer to preview a piece of furniture in their space, an ability that more than 57% of those who had experienced AR requested....

AR and customer experience: Benjamin Moore

In a previous post, we discussed AR and its potential to create entirely new shopping habits. For our first case study, we will discuss how paint companies like Benjamin Moore have utilized AR so that customers can virtually test different colors of paint in their homes and offices, making endless trips to the store for...

Customer experience So, how does the Color Portfolio app impact the customer experience? As one reviewer pointed out, it allows customers to test and match multiple colors in their spaces, leading to a more informed purchase decision: “It is a bit clunky to use at first but once you figure it out it’s a great...

Designing for Accessibility

The Interaction Design Foundation succinctly summarizes the importance of accessible design: “A design is only useful if it’s accessible to the user: any user, anywhere, anytime.” People often think the need for accessibility is only targeted at people with disabilities, but really, it’s just about making sure that anyone can understand, interact with and contribute...

How to Quickly Evaluate Browser Compatibility for New Web Technologies

When designing for the web, designers and developers are often tempted by new technologies. Recent advancements such as embedded fonts, parallax scrolling, JS animation, SVGs etc. have had varying levels of cross-platform support. Depending on the requirements of your website or application, browser support limitations may become a deal-breaker to including modern UI/UX advancements. Can...