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Our final case study about how emerging augmented reality technologies affect the customer shopping experience focuses on eyeglass companies Warby Parker and Zenni Optical. Each retailer offers an option to virtually try on glasses. This helps shoppers determine which frames suit them without visiting a store.  Zenni Optical Zenni’s website displays a “Try On” option...

Continuing our series on augmented reality and its impact on how people are shopping, we now look at CB2 furniture. CB2’s AR works on selected items in its inventory and allows the customer to preview a piece of furniture in their space, an ability that more than 57% of those who had experienced AR requested....

In a previous post, we discussed AR and its potential to create entirely new shopping habits. For our first case study, we will discuss how paint companies like Benjamin Moore have utilized AR so that customers can virtually test different colors of paint in their homes and offices, making endless trips to the store for...

Customer experience So, how does the Color Portfolio app impact the customer experience? As one reviewer pointed out, it allows customers to test and match multiple colors in their spaces, leading to a more informed purchase decision: “It is a bit clunky to use at first but once you figure it out it’s a great...

Reaching consumers wherever they happen to be has been more important than ever in recent years. While online shopping has grown exponentially over the past decade, returns and negative reviews have followed suit—presenting a product accurately online has its limitations. Enter Augmented Reality, a way to test how a product will work on your walls,...